Rozarios’ resort, the successor to Parente’s Villa, was located on Verano Avenue between the Highway and the bridge.
Louis Parente, a notorious bar owner, fight promoter and would-be politician, came to El Verano in 1906 from San Francisco. (Please see Jeff Elliot’s great santarosahistory.com for much more on Parente: http://santarosahistory.com/wordpress/2016/07/the-village-of-vice-in-the-valley-of-the-moon/
By 1925 he had built a “new” hotel.
According to the Index Tribune, “The 43 room hotel, hut, cottages and grounds were purchased by the Rozarios in 1943, and it was on January 1, 1944 that they opened it for business. The former San Francisco and Marin county residents had purchased the property from Joe Parente [actually Louis Parente], colorful Bay Area sports figure who brought many prize fighters here to train.”
Rozario’s was popular through the 1950s for wedding receptions, fashion shows, and formal dinners.
The Rozarios sold the resort to Carl Innskeep and Joe La Rango in 1955.
It later became known as the El Verano Inn.
The buildings were torn down in 1985 to make way for an extension of the Finnish American Home Association’s housing complex for retired people, which was located behind the old resort building. In that year, the editor of the FAHA Manor News explained in a letter to the editor of the Index Tribune that FAHA wanted to preserve the building, but “could not afford the very expensive improvements necessary…” Thus we lost another piece of our history.
First, the confusion.
There was a Crane’s Hotel, and a Crane’s Sanitarium. Cranes Hotel was at the corner of Willow and Verano Avenue, and existed as early as 1908, according to an advertisement in the Press Democrat. Crane’s Sanitarium was “between Boyes Hot Springs and El Verano,” according to an ad they placed in the Index Tribune in 1921, and “Near Verano Station, between Boyes Hot Springs and Sonoma City. Just off the highway,” according to a tourist guidebook from around 1920.
Crane’s Sanitarium was the precursor to Sonoma Valley Hospital (Please see http://www.svh.com/the-evolution-of-sonoma-valley-hospital/.) Crane’s Hotel became Our Resort, then McNeilly’s Tavern. The two establishments, the sanitarium and the resort, were not one and the same.Post marked 1912.
An Index Tribune archive search does not turn up much for Crane’s Hotel. The span of years between the first and last mention of Crane’s Hotel is 1908-1916. It became Our Resort sometime after 1916. Rose Pensar is listed as owner in 1924 and mentioned in 1938 as being “of Our Resort.” There is a 1924 Oakland Tribune ad for Our Resort.
Baseball was very important in Sonoma Valley for many years. In May of 1935, Our Resort hosted The Greyhounds team from San Francisco. In later years, the resort sponsored a softball team that won many local championships.
Notice that the ad says “Just West of the New Bridge.” The new bridge on Verano Avenue opened on September 17, 1950. The map shows the location of the old bridge and, at the time, proposed new one. After the new bridge was completed, the county tried to sell the old steel trusses, but there were no takers.
McNeilly’s opened in February, 1981, with a “new 25 inch color TV,” according to the Index Tribune. The pool table was replaced by a Space Invaders game. The Tavern was still in business, and still sponsoring sports teams, into the 2000s.After it closed, the building was vacant and derelict, and seemed headed for demolition. But, early in 2017, new owners had a new foundation installed, and it appears the structure will be saved, if not “restored.” Tearing off the siding revealed the old “Our Resort” sign. Perhaps that can be preserved as a memorial to the history of the building and the days of the resorts.February 2017
Current site of McDonald’s. No stop light, narrower street, but the traffic still looks bad.
Post marked 1915. Could this be Maxwell’s farm?